Born to be too happy to play! Adidas neo joins hands to create a global interactive event

While the cooperation between red traffic stars and commercial brands has long been commonplace, this adidas neo official announced the success of the millennium endorsement with an unexpected “support” model to successfully stage a puzzle-quick fan economic surprise. Since adidas neo announced on November 27th that popular idol Yi Jin Qian became the brand's first global youth creative officer, fans’ enthusiasm and cries continued to increase, and a series of “intimate” official declaration actions successively made “powder”. Great joy.

Official announcement trilogy, fancy confession is full of surprises

On November 27th, adidas neo official micro announced Yi Xiaoqian as the world's first young creative officer, and once the microblogging was announced, the amount of forwarded traffic surged to more than XXw. Immediately following the official announcement, Yi Yi Qian joined forces with adidas neo to amplify the strokes and handed over his first homework after taking office. He created a creative gift box inspired by adidas neo's fashion spirit. . The gift box for this jade-shaped appearance was taken from adidas neo's official online store and issued a total of 1,128 copies, which means a thousand-year-old birthday on November 28th. Adidas neo more synchronous launch of microblogging topics # # One thousand one thousand # 1128, will millions of fans worldwide social discussions drain neo official account!

The 1,128 "bags" were not only the "burning point" of the discussion on the social topics of this official announcement, but also the stepping stone for adidas neo to interact online and offline. According to interactive cues, the 1,128 fans who received the gift box dried up their photos on the Weibo, and the photos of the fans and the “bags” were eventually stitched together to form a unique #. # Creative poster, adidas neo With such a remarkable cloud poster, every lucky fan has become #1 of 1128 # of "Authentic" #. This special and heart-warming poster is not only released online, fans will also have access to physical posters for adidas neo offline stores.

Take the fun as a new idea

As a super-popular positive energy artist, Yi Qian's millennium spirit and adidas neo's respected brand spirit are very much in harmony. The target audience of adidas neo has a high degree of overlap with the group of fans represented by Yi Qiang Millennium. The adidas neo official Xuan Xiao Millennium Trilogy focuses on the target group and deeply explores the endorsers themselves. IP resources will be closely integrated with spokespersons, target customers and brands, and truly achieve the goal of opening the line between officials and China Unicom to open communication channels. #1 of the 1128th # of the thousand readers broke through 1600w+, and forwarded comments like 1200w+, once occupying the top three on Sina Weibo's topic search. The practice of guiding the online shopping malls and offline stores is to further enhance the fans' goodwill and truly serve them.

Believe that this time, in conjunction with Yi Xiaoqian, the super IP, adidas neo will put the brand idea of ​​“being born” into more target consumer groups, and will also bring more in the “rice circle” cultural field. Many surprises!