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As a special tribute to the 60th anniversary of the founding of the People's Republic of China, "national business cards" will be the supreme honor of Chinese enterprises. " After four months of evaluation, China Brand Research Institute recently formally announced the "national business card" list, Youngor and other 100 brands list. Since the selection of "national business cards" coincides with the 60th anniversary of the founding of the People's Republic of China, it is also known as the "parade ceremony" of the business community. "National business card" refers to a company or brand that can represent the national image of China. As a special tribute to the 60th anniversary of the founding of the People's Republic of China, 'national business cards' will be the supreme honor of Chinese enterprises. " China Brand Research Institute of stakeholders. It is understood that "National Business Card" assessment started from February 18 this year. Enterprises participating in the assessment of "national business cards" must comply with the following criteria: The brand must be registered in China for the first time; the brand creation time must be over 10 years; the brand has a high influence in the industry; the brand has strong standards for sustainable development, And has gone through the selection, publicity and other procedures. In the selection principle, the selected enterprises, each industry no more than three. The entire assessment is based on the extensive solicitation of opinions from business circles, advertising circles, consultants and the media, and finally 100 brands are judged. "The 60th anniversary of the founding of the People's Republic is approaching, and the selection of 'National Business Cards' will help to further enhance the company's brand awareness, reputation and influence." The top executives of the Youngor Group said: "The selected enterprises will represent China and show the strength of the enterprises to the outside world In fact, as one of the selected enterprises, the Youngor Group has a history of 30 years and is a leading enterprise in China's textile and apparel industry. Since the financial crisis, Youngor, with its own industrial chain advantages, through independent innovation, brand building, Adjust the layout, contrarian take-off, in 2008 sales revenue yuan, total profit of yuan, export dollar, achieve tax revenue of 1.48 billion yuan. With good business performance and sustained growth potential published by the National Bureau of Statistics 2008 National Manufacturing Industry No. 134, the top 100 enterprises in Zhejiang Province 39th. To this end experts said that our country is a big brand-name manufacturing, but the real core competitiveness of the brand less. The selection of companies to meet the selection criteria, not only the industry's influential brand, but also the country's image. "This selection of 'national business cards' is a progress made by Youngor in the course of business development. In the future, Youngor Group will continue to follow this standard to strengthen brand building and enhance brand conception, and to show more people the image of China." Younger Group official said. It is understood that, in order to better display the corporate image, the organizers of the event will also publish a "National Business Card" book, which will include the brand stories of all listed companies and will ultimately name the enterprises in the name of "Chinese business cards" Participate in the 2010 Shanghai World Expo to show guests from all over the world the pride of China and the glory of China.
November 17, 2024