June 13, "Cohesion breakthrough" 2016 Happy Mickey Q4 new conference was held in Jinjiang Aile International Hotel. Happy Mickey invited distributors across the country to come together to open the happy winter 2016 Mickey Mouse winter tour of goods orders. At the meeting, Qikang Feng, general manager of Happy Mickey Children's Products Co., Ltd. pointed out that with the full liberalization of the second child policy in 2016 and the arrival of a new round of "baby boomers", the children's industry is about to break out. Taking the "second child" Rapid development is happy Mitch 2016 brand strategy top priority. Happy Mickey this year to brand, channel, product upgrade three modules as the core work, cohesion breakthrough 2016 shoes market. Figure happy Mickey Children's Products Co., Ltd. General Manager Qikang Feng speech three-dimensional integration of platform resources to create happy pioneer brand Mickey In the meeting, happy Mickey Children's Products Co., Ltd. and CCTV children's channel advertising exclusive agency Youyang Media Co., Ltd. held an official signing ceremony. At this point, 2016 Happy Mickey shoes CCTV children's channel together to fully open the brand new layout strategy. It is understood that CCTV children's channel is China's first parent channel, the authoritative media, China's coverage of children's channel better, happy Mickey will be the prime summer this year, CCTV children's channel "animated film" this high-rated time Paragraph, the brand image of a concentrated exposure, precision marketing consumer groups, to seize the commanding heights of children's media. Figure CCTV children's channel advertising exclusive agency Youyang Media Co., Ltd. and happy Mickey Children's Products Co., Ltd. signing ceremony In addition, happy Mickey will also conduct strategic cooperation with the industry authority of the media, and local media for long-term promotion cooperation, Three-dimensional integration of authoritative television, newspapers and magazines, the national website, WeChat microblogging and other media platform resources to create a happy pioneer Mickey brand children's industry. Two projects support terminal innovative store marketing model It is understood that happy Mickey this year launched the "regional rise" and "retail support" two major projects, and made three years of development planning, the retail support team has in Xinjiang, Wuhan, Zhuzhou , Liuzhou, Kunming, five major areas of field operations, continue to promote happy Mickey "Rise of the region" and "single store blasting" two strategic objectives of the process. The brand's retail support for the region will continue to be conducted across the country to promote the overall improvement of Happy Mickey's regional markets and retail terminals. Figure happy Mickey Children's Products Co., Ltd. Luo Zhongming, deputy general manager described the introduction of the Internet + Times all-channel all-contact retail model to the fan economy as the representative of the Internet + era of new member management, is now the most popular and cutting-edge member mode One, happy Mickey is committed to creating "a shop a community" new store sales model. Happy Mickey Children's Products Co., Ltd. Luo Zhengming, deputy chief of operations, said: "We will launch for each store new era under the Internet + marketing model, through the new VIP management approach to help retailers from selling goods to selling feelings, to create A shop a community. "It is reported that Luo Zhengming proposed a new VIP management approach and the traditional brand of open-end clothing store brand WeChat marketing has a fundamental difference, the marketing approach to more in-depth mining store existing members Resources, aims to guide the terminal retailers to establish a "store all-channel all-contact retail" sales model, create a 24-hour community store without dig, dig deep fan economy. This is the Internet + era, the traditional footwear industry to achieve "seamless online and offline docking" sales model. Data lead the advancement of science and technology to enhance the brand's core competitiveness Meeting, Happy Mickey Children's Products Co., Ltd. Qikang Feng pointed out that happy Mickey will fully implement the product planning as the leading full product category of plans and this year set up a leather shoes research and development center in Chengdu Improvements and subdivisions of merchandise categories will help Haier Mickey to further improve its category management and tap the market potential of its products. In addition, Happy Mickey will continue to fully integrate the market information collection system, the new retailer membership management system, automatic sales information system, unique code recognition system, product flow and customer flow fully open up to promote the brand in the regional market management and retail shops The overall effectiveness of management. Happy Mickey brand promotion, product development, channel innovation in all three major aspects of the upgrade, further highlighting the fun charm of Mickey brand and brand strength, I believe next happy Mickey in the development of the footwear industry, the same concern.

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