Summary:

Recently, H&M has been inspired by Chinese young people to launch a new series of street styles called "Asia Keys".

The entire collection includes men's and women's wear, including T-shirts, striped shirts, flower shirts, hole jeans, and plaid skirts. Although it is known as street style, this series also uses Disney cartoons, such as the patterns of Bugs Bunny and Donald Duck.

Light from the single product design point of view, this series does not seem to have much highlights. Without any hints, there is little difference between many single items and GAPs.

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To this end, H&M also brought in five Chinese influxes to advertise for this series.

They are: Mac Zhou, a male model known by the majority of netizens as "husband", Weibo fan 9077, and Chen Yuyi, who is still attending the Beijing Dance Academy. She also just modeled for fashion COSMO. Weibo has 5.7 followers. Million; freelance stylist MIA KONG, just for the modern communication's "Youjia Pictorial" No. 435 in the "only with the breeze" theme of the fashion block made a model, Weibo fans 100,000; claiming to "music activities Planner's Li Sisi just took the protagonist's role as a small yellow car OFO took a video ad on Weibo, Weibo fans 11,000; the last one was singer Fu Longfei, joined the JBOY3 group in 2010, and served as The captain, who starred in the youth campus network drama "Master of the Devil Don't Kiss Me Second Season" is now broadcast on Tencent video. His Weibo fans are the most, with 570,000.

On April 20th, H&M’s official microblog posted information on “Asia Keys” in a graphically appropriate manner.

“5 Superman's personal demonstrations of 2017's new force' Asia Limited Series, allows you to easily take a full summer ride.” H & M's official microblogging wrote, and then the five influx of microblogging.

However, from the current message, most people only expressed excitement for Fu Longfei.

Lullaby toots and says: "Fu Longfei is too handsome. Ye Xi, Kiki said, declare my family Fu Longfei, why wear anything so good-looking." (Two shy expressions)

Only user Eanza commented: "Wow, we don't talk about Mac, so I'm the first to declare my Mac."

However, some people did not look at the atmosphere and said something irrelevant. Misspretty said in a message: "We have returned goods on the HM official website APP for more than 3 months. Why have we not given a refund?"

So far, this official Weibo has 36 messages, 98 likes and 404 times. Of these, 404 times included the personal forwarding of 5 influxes.

MIA KONG replied and commented: “Thanks to H&M!! Shooting Campaign for the first time was super happy!” This forwarded praise was higher than H&M's official Weibo rating, 463.

This is probably why H&M found these influxes to make advertisements for “Asia Keys” in order to get more attention on social media. The average number of Weibo H&M microblogs on the Weibo day averaged around 30, and the review was about 10 times. Recent postings are related to stars. One is Xiao Jingteng wearing a limited series of H&M, and the other is Song Weilong promoting H&M's old clothes acquisition plan.

In addition, in order to promote the “Asia Keys” series, in addition to the five influxes, H&M also found Song Weilong and photographed several other influxes (official names not announced) and published microblog content. .

However, the H&M Group did not give detailed official comments on this matter, but just hung out the entire series of “Asia Keys” on the official website. H&M seems to be busy with another similar thing: On May 18th, he and the Swedish singer Zara Larsson launched a street-window co-branding series called “H&M x Zara Larsson”.

H&M also let creative director Pernilla Wohlfahrt to comment. “Zara Larsson is a person who can inspire fashion and music lovers. Her energy is really good and it's up. It's easy to translate into design,” he said.

The "Asia Keys" series will be on sale after April 20, but it will only be available in five markets in mainland China, Hong Kong, Macau, Japan and South Korea.

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