brand introduction

Founded in 1832 in St. Jem, Switzerland, Longines has earned the brand's refined watchmaking expertise with a relentless pursuit of tradition, elegance and performance. As of 2014, this outstanding brand has experienced 180 years of glory. For 180 years, Longines has maintained a tradition of watchmaking, sport and elegance, and is known for its advanced technology, precise timepieces and elegant design.

Longines is known worldwide for its elegant timepieces. Elegant attitude, true personality, Longines inherits a long history, creates its eternal and elegant logo, noble and elegant design and innovative ideas, elegance, and another classic of Longines. Longines' reputation, fame and quality assurance have attracted the attention of celebrities from all over the world, including aristocratic princesses, outstanding athletes, famous entertainers and movie stars. They all trust the Longines and Flying Wings.

At the same time, Longines also focuses on technical research and excellence, winning countless awards in the past 100 years. As of the 1929 Barcelona exhibition, it has won more than ten prestigious awards at numerous international and world fairs. It is truly the most honourable watch and watch brand, and has established a prominent position in Longines watchmaking technology. In 1889, Francillon registered a patent for a manufacturing brand consisting of the Longines name and the winged hourglass pattern. Today, Longines has become the oldest, unmodified, yet dynamic brand of all international registrations of the World Intellectual Property Organization (OMPI).

Longines adheres to the working philosophy of “best quality” and constantly strives to innovate in time craftsmanship, making Longines synonymous with precision. As a timer for the World Championships and a partner of the International Federation, Longines enthusiastically participates in and witnesses the world's extraordinary records and achievements, and has written a glorious record in history and created success. Longines is constantly involved in the timing of elegant sports. It is the most important timing tool on the sports field. Its first broken wire system design is a pioneering work in the history of sports time.

Today, Longines has become a member of the world's leading watch manufacturer Swatch GroupS.A., with operations in more than 140 countries.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure 1: Longines factory in Soymia, Switzerland

brand history

Longines brand event

In 1832 - Auguste Agassi worked with two other partners to create a business.

In 1846, Agassiz began to operate independently as an independent business, and with the help of American family relations, the company made its way to the international market, especially the other side of the Atlantic.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Picture: Longines founder Auguste Agassi

1852 - Ernest Francion came to saint-Imier. With a background in economics education, he gradually gained management of family businesses.

1867 - The Longines factory was officially completed and the first movement 20A was produced in the same year.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure: In 1867, Longines produced the first movement 20A

1876 ​​- Longines technical director Jacques David travels to the United States on behalf of the Jura industrial interstate company to participate in the World Expo in Philadelphia. The report submitted after his return was widely regarded as the fuse of the industrialization of the clockwork in Hervisia.

1878 - With a new mechanical process, Longines produced a simple chronograph movement 20H, which was patented by watchmaker Alfred Lugrin.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure: In 1878, Longines produced a simple chronograph movement 20H

1881 - Longines One-button timer with Lugrin's patents has attracted much attention in equestrian events.

1888 - Longines made the first movement for the certified stopwatch - the movement 21.59.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure 5: Longines made the first for the certified stopwatch - movement 21.59

1889 - France has adopted a series of protection measures for companies to submit protection applications for the Longines brand logo.

1893 - Longines registered trademark and protected by intellectual property worldwide.

1899 - Longines followed Prince Louis Amédéede Savoie, the Duke of Abruzzo, on the journey to conquer the Arctic, for the first time in the midst of an indissoluble bond with the expedition.

1900 - Longines won the Grand Prix at the Paris World's Fair with a pocket watch with a 21.59 chronograph movement and named "La Renommée (honour)".

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Photo: In 1900, Longines La Renommée (honorary) pocket watch won the grand prize at the Paris World Expo

In 1912, the Basel Gymnastics Federation used Longines' first electromechanical motion timing system based on the filcoupé system.

1913 - Longines developed the first movement 13.33Z for the single-button wrist chronograph.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure: In 1913, Longines developed the first movement 13.33Z for the single-button wrist chronograph.

1916 - Longines breaks the intrinsic shape of the movement and introduces a series of oval or square movements mounted on the watch.

1919 - Longines is designated as the official supplier of the International Air Transport Association.

1927 - Major US P. Van Horn Weems developed a series of navigation instruments called "Weems Navigation System" and worked with Longines to design a second hand and GMT signal (navigation essential). Synchronized turntable watch: Longines Weems Second-Setting Watch. The timepiece was patented in 1935.

In 1931, pilot Charles A. Lindbergh completed the feat across the North Atlantic alone without any stopover. Later, he entrusted a navigation device he conceived to Longines for manufacturing.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure: In 1931, the Lindberghà AngleHoraire watch was based on the Weems watch created in 1927.

1936 - The Longines factory created a special movement 13ZN for the legendary chronograph, which is available in a variety of single-button or two-button versions with a 30-minute semi-transitory dial or a 60-minute cumulative dial.

1939 - Longines developed a number of mechanical timing devices based on the 24th movement.

Figure: Longines developed a number of mechanical timing devices based on the 24th movement.

1945 - Longines launches the first self-winding movement 22A (patented).

1947 - Longines introduces a new hand-wound mechanical movement 30CH with a chronograph stopwatch.

1954 - Longines developed the first quartz watch, which soon created a series of shocking new precision records at the Neuchâtel Observatory.

1957 - Longines launches the Flagship (Flagship) series, the bottom of which is engraved with a distinctive round sculpture symbolizing the fast sail.

Figure: In 1957, Longines launched the Flagship series

1959 - Longines developed a special movement for the observatory competition: 360.

1963 - Longines designed a professional motor core, the L400, for the observatory competition, powered by a 1.35V mercury battery.

1964 - Longines teamed up with Donald Campbell to provide timekeeping services as he drove the Bluebird II at full speed across the Eyre Lake bed in Australia, creating a world record of 648.565 km/h.

1965 - Longines uses electronic and quartz technology as its research and development focus, and uses this to launch a quartz electronic movement that can be mounted on a nautical chronograph.

1967 - Longines introduces an automatic winding 11·single movement designed to replace the electronic and quartz movements for competition.

1969 - Longines introduces the first quartz-controlled quartz movement (known as the "Super Quartz" L6512).

1972 - Longines collaborates with Ebauche SA and Texas Instrument Incorporated to produce Longines LCD (liquid crystal display), which displays numbers directly on the LCD screen.

1975 - Longines: Cléop·tra "Timepieces have once again been widely favored and won the Baden-Baden Golden Rose Award.

Picture: Longines Cléop·tra “Timepiece won the Baden-Baden Golden Rose Award

1977 - Longines introduces the mechanical movement L990, which is self-winding and has two barrels on the same plane.

1979 - Longines introduces a quartz watch with a thickness of only 1.98 mm. It is the first timepiece with a thickness of less than 2 mm.

1982 - Longines has signed a technical cooperation agreement with Ferrari Formula One and Renault, and has thus become the official designated timer for the F1 competition (for a period of 10 years).

1983 - Longines joins Swiss Microelectronics and Watch Company (SMH), today's Swatch Group.

1984 - Longines launches the 276VHP (high precision) movement.

Picture: Longines introduces a 276VHP (high precision) movement, which is mounted on the Conquest series.

1985 - Longines is designated as the official timer for all rhythmic and rhythmic gymnastics events under the International Gymnastics Federation (FIG).

1992 - To celebrate the 160th anniversary of the company's founding and the 125th anniversary of the use of the brand and logo, Nicolas G. Hayek, founder and president of Swatch Group, and Walter von K.nel, President of Longines, host the Longines Museum in St. Jami, where the company is located. At the opening ceremony, the museum opened up a hall to trace the company's development history.

1997 - Longines launches the Longines Dolce Vita 黛绰 Wiener series.

Picture: Longines Dolce Vita黛绰 Wiener Series

1999 - Longines adopts the slogan "Elegance is an attitude" and puts the attention of elegance on all kinds of behaviors and behaviors beyond the appearance of the product.

Figure: Longines adopts the slogan "Elegance is an attitude"

2003 - Longines launches the Longines evidenza collection, a range of barrel-shaped watches that are sure to showcase the elegance of traditional style.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Picture: Longines evidenza series

2005 - Longines launches the Master Masters series.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Picture: Longine Master Master Series

2007 - Longines launches The Longines Master Collection Retrograde series of retrograde watches.

2009 - Longines specializes in the Longines PrimaLuna series for women's watches.

喜赚奢交所培训:浪琴(Longines)手表品牌简介

Figure: Longines Heart Series

2010 - Longines introduces a new column-column chronograph movement L688.

2011 - Longines launches the Longines Master Collection Retrograde Moonphase watchmaker series retrograde moon phase watch.

2012 - Longines launches the Longines Saint-Imier Collection (Longines Saint Yami series).

In 2013, the International Equestrian Federation (IFE, FEI) signed a partnership agreement with Longines, and Longines became the top partner of the International Horse Federation. In the same year, the new Conquest Classic series and the Longines Hydro Conquest series were released.

Picture: Longines Concas Classic Series

Brand tradition

Longines - elegant attitude, true personality

Since the beginning of the brand, Longines has always been the core of value with elegance. This elegant trait has been in the 180 years, and it has produced many wonderful styles with different styles. From the heart month series, the 黛绰Vina series to the Jiayu series, each name is chosen with elegance as the direction. This quality is not only reflected in the product, but also conveyed to the world through the brand spirit. Longines elegant ambassador - Audrey Hepburn, has been loved by people since the 1950s, and is always an elegant and noble image of the goddess in people's minds. Longines is like this goddess. Whether it is elegant design or exquisite craftsmanship, it all exudes noble elegance and unique charm.

Elegance is the essence of the Longines brand's core values. It also depicts a respected lifestyle, a timeless way of being, and conveys this quality through the brand philosophy of “elegant attitude, true personality”. Delivering the brand's unique and pure product and cultural philosophy.

design concept

Longines focuses on technology, craftsmanship and innovation. With unremitting efforts, it has pioneered the pioneering and exemplary of the watchmaking industry. Its exquisite design makes its products have excellent high performance and precision. At the same time, it combines classic or fashionable elegance and interpretation of Longines across time and space. Eternal elegant attitude. With its extraordinary aesthetic taste and design inspiration, Longines captures the trend of fashion, such as barrel-shaped, oval, rectangular and other watch styles, leading the fashion, and even creating new trends for world art and fashion. Longines also pays great attention to the excellent design of the streamlined line, creating a variety of elegant and fashionable styles, and has won many awards for the Baden-Baden Golden Rose. Slim and elegant Jiayu, Wenwen classical collection, exquisite and elegant Beja, novel and unique Wei Weiner, atmospheric masters, beautiful and elegant series, and passionate sports series watches, Longines constantly Artwork that dedicate time to those who pursue elegance and beauty.

Disposable Razor

Yangzhou Lansun Slipper Co.,Ltd , https://www.lansunslippers.com