In the past two months, the "Lost Gold Mine" project team under the personal leadership of Lei Shushu, opened a national tour speech, Hubei, Guangxi, Sichuan, Hunan, Anhui, Zhejiang, Chongqing, Tianjin and other places carried out a In-depth discussion of "VIP In-Depth Marketing", together with geography, JNBY, broadcast, Ailei, Ban Xiaoxue and other brands to open a terminal store and retailer executives to open a series of smart collisions. China's retail industry has entered the era of “new retail†in the consumption upgrade. The emerging middle class is surging and has completely different consumer psychology and consumption habits. Under the guidance of the Internet fragmentation lifestyle, they will also pay more attention to the experience of consumption, and will trust the niche and reliable new brands. At the same time, they hope to join the common community through the change of consumption patterns, so as to find like-minded friends. Expanding our own knowledge, the membership system is no longer just a role in stimulating consumption, but has been given more profound meaning by the new era. The main contradiction of this website is the contradiction between the extensive management of VIP and the continuous growth of business performance. In the past, retail companies only managed members' consumption records, brand preferences, names, phone numbers and other rigid data. Based on these simple dimensions to analyze and manage members, naturally, there is not much information that contributes to turnover. If consumers spend more time in the store in the past year, they will be considered "this is a key customer with spending power." And the consumption is less, it is "customers without potential", this is too biased and arbitrary, companies can easily miss many potential customers. CRM management and ERP management have been unable to meet the management needs of the company for the refined management of members. This management method has gradually become the basic work of the retail industry. Nowadays, there are more and more competitive brands, and customers' brand loyalty is getting lower and lower. How to effectively bind customers, especially those with large consumption power, it is worth considering the way of pre-consumption to replace the original points and discounts. . Uncle Lei of this website said: No era, loyal customers have had such high gold content Consumer upgrades Customer updates are something we face every day, maybe we don't feel it, but it happens all the time. Customers are still bargaining, but the performance contribution of some customers is increasing year by year. Enterprise service customers are no longer slogans. It is necessary to maintain the original intention of serving customers from the beginning, and establish an effective membership management system to precipitate their own brand supporters. Rolling sustainable development. In the new retail era, more emphasis is placed on the connection between people. Therefore, in order to achieve accurate member marketing and enhance the consumer experience, enterprises must start with the grassroots employees, because this part of the staff is the first to reach out to consumers, it is imperative to cultivate more fan customers, instead of We are struggling behind the client's ass. This website VIP deep marketing is not only for performance, but also for profit The age of relying on discount sales to attract customers is no longer returning, and the queuing phenomenon will only appear in the behavioral habits of middle-aged and old people. When the merchants don't know what the target consumers are, they use the discounted gift-giving method to divert into the store. The more discount your brand is, the more discounted it is in the customer's mind, which will make the consumer experience very bad. . However, when the company truly explores the group of customers who have the strength of consumption and brand viscosity, they will then carry out precise services. This group of customers is called a fan user or a seed user. The order is more precise and the inventory is well controlled. The change in the average discount from the customer's enthusiasm for the business will increase the profit. The past merchants of this website used their minds to make customers enter the store, now how do customers no longer enter the store? In the past, we did a lot of work after customers entered the store. Whether it is display matching, store image, customer service, sales technology is to improve the shopping experience and stimulate the shopping experience. But the times have changed. This is a hot age. It seems that everyone's time is not enough. Shopping in the past is a kind of leisure. Today's shopping can only be done as much as possible in the fragmented time. To solve the problem that customers do not enter the store and increase the growth rate of new customers, we must first make online members. Online and offline have become increasingly blurred. If VIP management is still only offline, it still can't solve the problem that customers don't enter the store. Doing visual marketing and accumulating more online members has become a compulsory course for merchants. In today's era, membership management is no longer a vain, but a must-have to win. Woven Fabrics are known for their strength and durability. They can be made from various fibers, such as cotton, polyester, silk, wool, or a blend of different materials. The weaving process allows for different patterns and designs to be created, giving woven fabrics a wide range of appearances. poplin in cotton or poly, cotton spandex woven fabric,poly cotton fabric Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com
May 10, 2024