Xiaomi has now successfully transformed itself from a mobile phone company into a “department store†company. The various product categories currently sold on Xiaomi’s official website are now over 100. Recently, Xiaomi Mijia has officially launched two bedding sets: the price is RMB 449. Natural organic cotton six-piece set and price of 399 yuan per night bamboo cotton four-piece, these two bedding sets are not millet / rice brand products. You can make shoes,clothes, all kinds of things Faux Suede Fabric,Leather Sofa Fabric,Suede Leather Material,Suede Leather Fabric WENZHOU JOVAN INTERNATIONAL COMMERCIAL , https://www.wzjovan.com
Thanks to the strong appeal of the Xiaomi/Mami family, the crowded-in progress of the newly launched two-bed suit has surpassed 120% in the absence of crowdfunding.
On April 5th, Xiaomi officially announced that its Mijia Youpin App was formally launched, and the app was positioned as a boutique business day for Xiaomi. According to Xiaomi's statement, Mi Jiayou has come from the Mijia Mall in the Mijia App, relying on Xiaomi's ecological chain system, and at the same time introducing high-quality third-party products including home appliances, smart appliances, audio and video, clothing, travel, cultural and creative products, food and kitchen and other categories. .
After entering the detailed interface of the two bedding set, we can see the implementation information of the "Mic Family" APP in a conspicuous place. It is reported that Mi Jia You App locates the boutique e-commerce business of Xiaomi, similar to that of Netease. , While relying on Xiaomi's ecological chain system to introduce high-quality third-party products, categories are not limited to smart products.
This time the bed is still natural organic cotton six sets from the cotton flower Duo Kai Technology Co., Ltd., and four sets of bamboo and cotton every night from the Jiangsu Golden Sun Home Textiles Co., Ltd., the Department of Mi Jiapin introduced third-party products.
For example, at the price of 399 yuan per night four sets of bamboo wool, for example, we in the Netease carefully selected "MUJI manufacturers" category to find four sets of cotton knit stripes, the price is 299 yuan, compared with Mi Jiapin, on the line In April 2016, although Netease’s selection of products lacked a lot of explosives produced by the millet ecological chain companies, the establishment of the platform was much earlier than that of the Mi family.
If you look at the two products that Mi Jia Youpin and Netease have selected as direct competitors, the "four-piece bamboo-cotton-night-cotton-cotton-per-use" product from the Mijia Youpin is not cost-effective.
In the detailed description of the product, Mijia Youpin directly indicated that the company will deliver and provide after-sales service by the manufacturer Jiangsu Golden Sun Home Textiles Co., Ltd., and Netease's carefully selected products will belong to the self-brand and be carefully selected by NetEase to provide after-sales service. .
Previously, Lei Jun had previously stated that “milk should be a muji of the scientific and technological community.†Now that Mi Jiapin has approached Muji, whether it is a platform title or a product category, it is actually closer to a self-employed person. The brand-based Netease is strictly selected.
This product sales method leaves more people with the image of "millet grocery store" instead of "millet boutique".
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February 05, 2024