No longer afraid of "straight male aesthetic", Taobao FashionAI uses algorithms to help you find

Does a straight man know how to understand beauty? For such a century of problems, Taobao gave the answer. On July 4, 2018, Ali engineers landed the world's first artificial intelligence clothing store in Hong Kong - "FashionAI Concept Store" ("Fashion Heart Concept Store"). In addition to offline, online, the future 500 million consumers of Taobao will also fully appreciate the recommendation of wearing by artificial intelligence. In fact, this is the first time that China's fashion industry has attempted to interpret human “wearing passwords” through artificial intelligence technology, ahead of any country.

What is the FashionAI concept store?

From the outside, the FashionAI concept store seems to be no different from ordinary stores – rich shelves, spacious fitting rooms, and everything in order.

The user enters the store by scanning the Taobao ID and binding the identity information. During the browsing of the shelves, gently pick up any piece of clothing, the "mirror screen" on the side of the shelf will sense the product information, giving a variety of matching options.

The world's first artificial intelligence clothing store "FashionAI concept store" landed in Hong Kong

Interestingly, the matching on the mirror screen will also be highly “personalized”, and consumers will be surprised to find that the clothes, shoes and accessories they have purchased have also “lived”. "On the mirror screen, I saw that the blue jeans I bought last year actually matched the high heels in the store." Consumers said.

Consumers can change the size and color of the try-on size in the fitting room.

After a round trip, I picked up three or five pieces of favorite goods. What do I want to try on? At the FashionAI concept store, consumers don't have to be as messy as in a “fast fashion” store.

As long as the consumer selects the size, selects the model, and clicks “Trying” on the mirror screen, all the fitting information can be synchronized to the backroom warehouse and the goods are sold by the salesperson.

The dispatcher receives the consumer's fitting order order in the background.

“Going to the fitting room with both hands”, this may be the easiest and most desirable way to open the “shopping family”. When entering the fitting room, consumers will find that all the clothes to be tested are ready.

In each fitting room, the consumer will have a huge fitting mirror, whether it is to buy, change the size, change the color, you can click on the fitting mirror. After receiving the order, the salesperson will re-send to the consumer.

On Taobao, consumers can see wearing advice through "My Taobao"

FashionAI's fitting mirror is a "magic mirror". After trying out the clothes, the consumer can directly complete the scan code purchase, or choose to pick up the goods at the store, or choose the courier to get home. When I got home, any costumes that I liked and hesitated and didn't buy could be shown in Taobao.

Originally, FashionAI recorded all the wearing information for the consumer, which is convenient for secondary browsing. In addition, those clothing items that have been purchased have also been "lived" in "My Taobao", causing more sparks between goods and goods.

FashionAI understands how to wear and wear

Behind FashionAI is not only a new retail experience, but also a complete methodology that uses algorithms to understand fashion. Although there are constant questions, can the cold algorithm understand fashion? But in fact, although fashion seems complicated and subjective, when the algorithm continues to solve the problem, the framework of the clothing cognition system can still be clearly found. FashionAI is like this, it transforms the aesthetics of abstraction into a repeatable methodology, and then re-constructs it to understand the fashion wear and understand the fashion trend.

Lantern sleeves, puff sleeves, trumpet sleeves, cake sleeves, cold rotator cuffs... Ali straight men engineers may not have thought that such highly professional fashion terms will become their daily work routine. Nowadays, in the mouths of engineers, these nouns have become "like a few treasures."

Consumers get advice from FashionAI

FashionAI has summarized a set of methodologys for understanding fashion and understanding beauty. Through machine learning and image recognition technology, it disassembles, classifies and learns complex fashion elements and fashion genres. In the past year, they have studied 500,000 sets of fashion wear from Taobao people. Non-stop learning, non-stop identification, non-stop matching. Taking the cuff part as an example, FashionAI has removed four dimensions including sleeve cuffs, sleeves, and design, and 24 design labels.

At present, FashionAI has initially established a cognitive model for women's wear, followed by other fashion fields such as men's wear and accessories.

AI fashion has taken “from 0 to 1”, and the future is still away from “thousands of mountains and waters”

In the future, through the algorithm, Taobao hopes that the user's "closet wardrobe" is not only offline, but also online, it is data-based, and online and offline are open to each other. Consumers can not only get more efficient clothing mix and purchase advice through FashionAI, but also help manufacturers and retailers to better understand user behavior and preferences.

As the four major life scenes of human beings, clothing and housing, the industry scale of the apparel industry is as high as 3 trillion, but it is still far from being penetrated by science and technology. In the future, FashionAI will help B-side merchants to manage “commodity data”, which clothes have a very high try-on rate but are rarely purchased, which clothes let consumers pick up and put down, which clothes are versatile products, can Sold with other products... In the past, these “try-through rates” and “purchase rates” were secrets of the salesperson’s mind that “only can be said, can’t be told”, and today, in the world of FanshionAI, they will be decrypted one by one. .

It can be said that Alibaba is at the forefront of the field of artificial intelligence and fashion, but this is only a "from 0 to 1". In the future, Ali will open up some research data for the industry, academia and retail industry for the industry to promote technology in the fashion field.