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Fans of Nordic FMCG Kilo & Meters (KM) are blessed, and companies that want to learn from KM are paying attention - KM's latest overseas plan is "to build stores abroad many times more than in Denmark." This year By the end of June, Emil Pettersson, KM head of overseas development, said. Mr. Song, Director of Development China, has been on a business trip for more than 20 days a month, busy with siting and shop touring. Mr. Song, Director of Development China, has been on a business trip for more than 20 days a month, busy with siting and shop touring. "Since 2015, we have accelerated the pace of shop opening in China, opening 25 to 30 new stores each month, and the stores are now open in major provincial capitals and important shopping mall." KM China Development Director told reporters. The reason KM is so confident about the Chinese market is obvious that it has an unbelievably "fan" foundation. Hot product sales, is illustrated Nordic design with more suitable for China's version of the model and excellent wearing sense is correct and in line with consumer demand. Although the "low price" measures will reduce the profit margins, it will enable more customers to feel the real charm of the Nordic fashion. Moreover, through the latest design trends and stringent quality control system, the product is cheap but not low Quality, fundamentally solve the customer concerns about product quality and fashion issues. The reason KM is so confident about the Chinese market is obvious that it has an unbelievably "fan" foundation. Hot product sales, is illustrated Nordic design with more suitable for China's version of the model and excellent wearing sense is correct and in line with consumer demand. Although the "low price" measures will reduce the profit margins, it will enable more customers to feel the real charm of the Nordic fashion. Moreover, through the latest design trends and stringent quality control system, the product is cheap but not low Quality, fundamentally solve the customer concerns about product quality and fashion issues. A KM fan cried in WeChat circle of friends: "The hostess wore off my KM shirt!" That shirt, KM designer Nikolaj Andersen pen design, Chinese collar and slim stylish version of the design, coupled with the selection High-quality natural linen fabric refined, fresh and handsome, once introduced will be blitz, and suddenly buy out of stock. This burst of money has been dorm wear to "about", and not distressed strange. And the most important thing is "This is KM ah!" Brand popularity and loyalty, we can see that.
October 14, 2021