On February 15th, London time, following the strong landing of CLOT Asia's top fashion brand CLOT, the China's trusted retail platform Jingdong and the British Fashion Council (BFC) signed a three-year strategic cooperation agreement, announced to be London Fashion Week China's only retail (including e-commerce) partners.

In recent years, China and the global fashion circle have become more and more frequent. More and more Chinese brands and Chinese designers have attracted much attention and recognition on the international stage. The internationally renowned designer works have also received enthusiastic feedback in the Chinese market. Jingdong and BFC have established a long-term strategic cooperation to establish a platform of “mutual benefit and symbiosis” for quality designers, global brands and domestic and international fashion resources. According to the strategic agreement between the two parties, Jingdong and BFC will jointly open up the fashion industry chain in the next three years. While helping Chinese brands to go global, they will also provide international new designers with convenient online access to Chinese consumers. Empowering the fashion industry chain, brands and designers.

During the London Fashion Week, Jingdong also teamed up with the Chinese independent designer brand XU ZHI to launch the London Fashion Week to create a static theme exhibition, and released the XU ZHI 2019 autumn and winter collection to detonate the Chinese trend on the international stage.

The static exhibition of the “Disappearing Muse” theme was inspired by Gustav Klimt's painting “Woman in Gold”. Under the interpretation of XU ZHI, the entire static exhibition turned into a cafe under the dark package, and the scene setting put the audience in it. Feel the deep winter, at the same time, the scene of nine dancers and a pianist artist incarnate all kinds of pedestrians, staged a modern dance with artistic sense, showing the full of life. Throughout the static exhibition, XU ZHI breaks away the traditional Muse female image through multiple blends of materials, colors and layers, expressing the different temperament and personality of contemporary women.

It is worth mentioning that the XU ZHI 2019 autumn and winter series released for the first time launched men's clothing, using the iconic heavy-duty skills of jacquard, knitting, stitching and other brands to bring a charming men's style to urban men. This series of works is also the third time that XU ZHI has teamed up with Jingdong Fashion. After that, XU ZHI will launch a special brand of capsules through Jingdong Mall in the summer of 2019, which will bring unique shopping experience to Jingdong users.

The reporter learned that Jingdong has been constantly "falling" in the mainstream fashion field, and has reached cooperation with BFC/Vogue and BFC/GQ fashion funds, and finally won the trust of the international mainstream fashion week. In March 2018, Jingdong teamed up with 2018 BFC/Vogue Designer Fashion Fund's shortlisted designer brands Huishan Zhang, Le Kilt and Rejina Pyo to hold the 2018 autumn and winter fashion new product release show in Shanghai, together with China's top fashion designers Chen Xuzhi and Wang Haizhen. Lucien Wang creates a static exhibition of “design quality”. During the London Fashion Week of Spring and Summer of 2019 in September of the same year, Jingdong Fashion teamed up with talented and outstanding Chinese designers Zhang Huishan, Li Wei and Chen Xuzhi to hold the 2019 spring and summer fashion show and static exhibition respectively, which made a big splash during the London Fashion Week. In the international fashion circle, the heat wave is set off.

BFC CEO Caroline Rush said that JD is the most trusted partner of BFC. This BFC and Jingdong signed a three-year strategic cooperation agreement, which will better enable the world's top independent designers to join hands with more fashion brands. This will have far-reaching advantages in industrial upgrading, cultural exchange, talent integration and intellectual property protection. Impact.

The famous Chinese designer Chen Xuzhi told the media at the scene: "The cooperation between Jingdong and BFC will undoubtedly open the golden age of independent designers, help Chinese designers' brands to be seen and recognized by the world, and let the world see the charm of Chinese fashion trends. I am also looking forward to the continued deep cooperation with Jingdong in the future to design better works for consumers."

The famous Chinese designer Chen Xuzhi said: "The cooperation between JD and BFC will undoubtedly open the golden age of independent designers."

“The United States and the United States, fashion and borderless” is the cooperation concept of Jingdong Fashion. Hu Shengli, senior vice president of Jingdong Group and president of Jingdong Mall’s fashion home platform business group, said: “By cooperating with BFC to build a domestic and international fashion culture exchange platform, Jingdong is opening up international The two-way channel between the fashion industry and the Chinese fashion industry has made fashion a common language in the world."

The reporter learned that the cooperation with BFC is an important part of JD's strategy of “bringing in” and “going out”. Jingdong Fashion will truly open up three excellent circles of domestic and foreign excellent designers, brands and Chinese market under the strategic deployment. Layer, implement a set of support plans from design to production to market launch, and re-layout the fashion industry format from the source of the supply chain.

Based on this strategic cooperation with BFC, Jingdong Fashion will lead Chinese brands to “go global” to shine in London Fashion Week, give full play to the quality of designer resources, and transform and upgrade brand owners from the source of supply chain to create more trend, young and international. The trend of fashion provides opportunities for Chinese and Western designers to showcase themselves and exchange learning. In addition, Jingdong will also invite BFC-recommended quality designers, domestic quality designers and global brands to cooperate to create designer joint-name models, which will shine during the fashion week.

In terms of “bringing in”, Jingdong will provide the international emerging designers with online convenience channels to reach Chinese consumers, and provide intellectual property protection, marketing, distribution and after-sales for the expansion of their apparel brands in the Chinese market. With all-round business support, more personalized and diversified fashion will be brought to Chinese consumers.

The road to fashion globalization in Jingdong is far from stopped. In the future, Jingdong Fashion will firmly grasp the development trend of fashion trends and lead the outstanding oriental design forces to “go out”.

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July 16, 2024