There, several other Americans also came from Pennsylvania, and the business card was printed with "WHARTON." The gray folder is embroidered with a bronzed school badge. This is a gift from Wharton. Since that year, at the Shangri-La Hotel, I have known the name of Business Week’s “Best Business School in the World”. Remember Designed with an exquisite "W" emblem, a microscopic view.

Autumn 2001, Tokyo. On that day, in the 815 room of Sony's Shinagawa office building, visit the company's chairman and CEO, Izui. The graduate of the Department of Political Economy of Waseda University led the company to achieve annual sales of nearly 60 billion US dollars, ranking among the top 500. "In the year of my 60th birthday, I bought a red Ferrari, and my 60-year-old life needs red," said Iwai. His father used to be a professor at Waseda, and the family often lived in the famous Karuizawa, north of Tokyo, where many of the upper class people gathered in the winning environment. At the end of the last century, in the end of the last century, Izui Nobuyuki stood on the podium of Guanghua School of Management at Peking University, predicting the future of the wide-net era: "In 2005, the world will enter the era of wide nets." Later, he recorded a dialogue with the noble alumnus of Waseda. , entitled "The scenery in the 815 room - the love of the sports car out of the well":

Sony is a unique company led by a group of people who are constantly visiting around the world: its products present and change people's days and working methods in many areas; its summary of its own history has become the industry of this era. The abbreviation of the history of skills, together with its predictions of the future of technology and industry, like the weather vane, has become the basis for many multinational corporations and even some governments to make judgments; it is constantly introducing new skills, new wishes, new products, and constantly becoming The news protagonists of Business Week and The Wall Street Journal are portrayed as rare students.

One afternoon, at Room 815, Sony's headquarters in Kitakawagawa, Shinagawa-ku, Tokyo, I was sitting at the table, wearing a dark suit, a light gray shirt and a purple twill tie. On the wall behind his death, an impressionist-style painting hangs there, with vague green leaves and flowers.

Sony, the chairman and CEO of the Department of Political Economy at Waseda University, was the earliest prophet of the wide-net era. He pointed out that the world will enter the broadband world around 2005, when not only televisions, computers, and telephones. White goods such as refrigerators and air conditioners, cars do not need to say, all hardware has IP addresses, and they are connected to high-speed communication networks such as cables through wireless devices. Hardware with IP addresses is ubiquitous, and high-speed networks in wireless and broadband domains are all in place, building a more "fundamental" infrastructure. Now, as the head of the IT Strategy Conference in Japan, from July of last year to December of this year, he is working with other entrepreneurs to collect suggestions from the public and then form the national strategy of Japan. Now, the IT fundamental law has been constitute. Japan must become the most advanced IT country within five years. Its logo is: entering the era of wide-network, establishing an e-government, abandoning regulations that prevent e-commerce, and cultivating talents in the IT era.

In the face of interviews with our reporters, I pointed out that now there are 600,000 people in Japan who have entered the wide network, and China is also developing very fast. China and Japan are the two countries that are the fastest in the era of wide nets. IT has always been centered in the United States. China, Japan, and Singapore will play a leading role in Asia. The next year is the 30th anniversary of the establishment of diplomatic relations between China and Japan. He was entrusted by the Ministry of Foreign Affairs. He himself served as the chairman of the Japanese side of the economic cooperation arrangement between China and Japan, and will launch many projects. He emphasized that as Sony, it is based on the name of audio and video products. In the past five years, IT has been vigorously launched. Electronic, game and Internet services have constituted the company's three major affairs. In addition, cultural affairs are also developing very fast. New York music and Los Angeles film and television affairs have formed two centers. These are important software assets, which are inseparable from electronic hardware. In addition, financial affairs, including life insurance and the Internet. Personal financial settlement, financial support for the purchase of Sony products. In the Internet era, the trend of various departments' boundaries was vague and it was necessary to put them together.

Q: Not long ago, Sony announced that it would change the company's broadband network society to the "Personal Broadband Network Solution Company" in 2005. The intention of this change is to settle down. Does the company understand this change?

A: The period when I took office as a president happened to be a period of transition from an industrialized society to a common sense and information society. From the point of view of skills development, the transistor era recommended by the founders Mr. Jing Shenda and Mr. Akio Morita ended, and the digital age began. Together, it is the beginning of the so-called "secondary capitalist society." The previous history proves that the skill changes will have new value and information, and the work and enterprises that were not available in the early years will be born. One day, an unnamed company was presented like a comet, and the companies and arrangements that have not been thought of so far have had a huge impact on people. Just like the chaotic state before the ice melts completely into water. Now, what operators have to think about is what kind of seeds to plant for the new form, and what kind of preparations to make. Sony is a challenging company, starting with Akio Morita and Ishii.

Q: Under the new arrangement system, what kind of contact is Sony's various products and enterprises?

A: Sony has more than 1,100 companies around the world, implementing global accounting. The company's affairs are clearly divided. The music category and CBS collaborate to bring economic value-added management methods to the United States. In France, American companies have bought American movies and TVs. The combination of civilizations. Because of the Internet, the intelligence is transmitted to the individual, so that the individual's talents can be enhanced. Consumers can overcome the constraints of time and place and choose to purchase products. The connection between enterprises and individuals has also shifted from a more fixed form to a more liquid form. Of course, morality and loyalty have changed. In the connection between enterprises and enterprises, the straight-line operating system that is locked in the industrialization era has also been destroyed by a kind of strength.

Q: Western commercial media said that "Sony is a single winner". In fact, which company can have no problem? What is the problem with Sony?

A: In the past five years, Sony’s electronic affairs have doubled, and the previous year was great. The growth rate this year is not so high. We decided to cut global manufacturers. In the United States, from 70 to 55 two years ago, we also sold several companies in Japan and Taiwan, and we also need to reorganize our services. Our speed of change is still not keeping up with changes in the world. To reduce costs, and strive for the next year, even if the sales growth rate is zero, the profit will be improved, and the future growth point is electronic affairs. Sony's advantage is a portable product PDA for field products, and one is indoor products such as TV. Computers, they should be interactive in the future (according to Western prestige media reports: Sony's TVs now occupy the top position in the world. The sales of VAIO computers are also very good. Even the mobile phones that have always been a baggage have already accounted for 3% of the world. Shopping mall. As far as consumer shopping malls are concerned, Sony can be said to be a single winner.)

Q: The leaders of Sony have written some works that have a great influence. As a world business leader, Mr. is also ready to write? In addition, two years ago, I heard Mr. Sun’s more appreciation of Sun Zhengyi, Zhang Chaoyang and others. Is the concept still true today?

A: The chronological changes are too fast, and anything that is happening is unpredictable. To get used to the new practice means to seek the essence of the next rule, and to look at the changes from a long-term perspective. For example, what should be the product of a mobile phone, it is necessary to recognize a system, not a link, but a direction in a few years. In the agricultural era, the harvest was 1 or 2 times a year, the industrial age was different, and a product was fixed in 3 years. In the Internet age, things with slow changes and quick changes coexisted. I appreciated GE's Wilcher and Cisco's Chamber. And Microsoft's Gates, who often met with them, often met with small, dangerous entrepreneurs in Japan, both with big companies and small businesses, in order to perceive the changes. In the age of the Internet, the IT revolution is still in its infancy, and some people will be eliminated. The few people they mentioned are very interesting. They regret that the malls have evaluated them too high. The company has expanded too fast. Now it is back to the real situation. I am writing my own experience in Japanese in Japanese, which is from the point of view of knowledge.

Question: 2002 is the 30th anniversary of the establishment of diplomatic relations between China and Japan. Mr. has also shouldered important responsibilities and what to do?

A: For Japan, the last year was the year of France. This year is the year of Italy. The next year is the year of our country. I met with Toyota’s Zhang Fujifu to discuss how to engage in some activities. Instead of doing some song and dance activities, let's talk about what practical things can be done in the future.

Q: I heard that Mr. Zong said that he likes to drive the Porsche 911 sports car, and later purchased a new car? What else do you do in your spare time?

A: I booked a Porsche at the age of 60. It is red. Because the 60-year-old life needs red, I recently bought an Audi TT sports car. I often drive myself at Karuizawa. When you are in business, just take a general Mercedes. There is a villa in Karuizawa, where you will spend the summer or spend the weekend. There is a wine cellar under the house, there are many wines, you like to drink good wine in the green environment, and you also like to watch movies.

Q: Mr. has once described the value of the common sense information society brand to the Western media. What is your theoretical theme?

A: In the common sense information society, the importance of this kind of intangible property can be said to be getting higher and higher. In the era of open networks, the new concept of "common sense of property rights" is not less than the value that can not be imitated. For example, Sony's TV set has become the number one market share, one of the reasons is the semiconductor chip. Known as the 'DRC' chip, the resolution is increased by a factor of four as soon as the standard signal of the TV wave is received. Because the core skill is a decimal algorithm, even if the chip is differentiated, it is still difficult to completely analyze the content. Therefore, other companies want to imitate, there are the same things to come out, it is very difficult to be completely the same. This is an example of a TV set that is facing the global market, producing a beautiful chip and overwhelming other companies. Brands are also an intangible property. Take a look at the role of AOL, Yahoo and other brands can understand. The trademark SONY originally meant to express the superior quality of the product. But because of the presentation of the Walkman, it has gradually become a way of representing communication and the way of the day. Sony now has game consoles, VAIO, AIBO and other sub-brands, and has a lot of new value. Of course, their success is also based on the Sony platform. Sony is like an airport. Its brand is a big system. As long as passengers enter the airport and buy Sony products, they can enjoy high quality service. This is the value and meaning of the Sony brand.

From Waseda to Beijing to New York to Paris, the constellation of multinational corporations runs on the civilized science track. A hundred years ago, I was convinced of the philosophy of running a school - the energy of the wild, the energy of the people, the energy of the people and the harmony of the East and West. The "Taomenhui" alumni and today's students can often think of it?

I often want to school, those who use English to read beautiful names like Chinese poems, like a long drum. I want Cambridge and Oxford legends, I want to see the scenery of Boston University's famous school conference. I want Ozawa to direct the Boston Symphony Orchestra to play "Stars and Stripes Never Fall". I want the sun and the road to be as beautiful as the city. I want to stay in the city for a long time. The day comes back.

I often want to school, I often think. Those school days that this life has been unable to experience. Some people often say that "youth has no regrets". Although the words are unrestrained, how can it be possible? !

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