"I am still very grateful to Gian Giacomo Ferraris, Versace under his leadership to complete the counterattack." Donatella Versace talked about the high-level changes that have just occurred within the company: "The CEO we need today should know more about brand strategy and the retail market. †This yellow-haired, brown-skinned woman, who has never been out of the mouth, has been in control for Versace for 19 years. Gradually, she became the key figure who really influenced the brand's aesthetic trend from the inspiration of the company's founder, his brother Gianni Versace. At the same time, she is also interesting, all kinds of lace news come and go, such as inspiring Lady Gaga to make their own inspiration for songs; last year for Givenchy shot advertising large blockbuster; with the supermodels to play a fancy selfie... Before the opening of Milan Men's Wear Week, Donatella Versace accepted an exclusive interview with Women's Daily at the Milan headquarters. As a self-proclaimed "night animal", she talked about the hot topics of men's and women's catwalking, fashion seasonal and secondary line development strategies in this talk. Gender is not important? Purely nonsense This time arrangement at 4 o'clock in the afternoon made her uncomfortable. "I prefer to be late, for example, 6 pm." Donatella Versace has a lot of personal opinions about the fashion release, the most determined of which is the merger of men and women. Also from Italy's fashion house Gucci high-profile support - in April this year, brand CEO Marco Bizzarri announced that starting in 2017, the Gucci product line will not be divided into men's and women's clothing. Coincidentally, the British brand Burberry has begun to implement a mixed male and female show in February. Donatella Versace is standing in opposition to the camp. “I don’t think that gender-free catwalks are wise. Although Versace’s men and women’s spirits are the same, they are different individuals.†She also stressed: “If combined into a show, designers are forced to use the same type of fabric, But I need more freedom." Enter the Versace brand center There is no season in the fashion world. The biggest "compromise" she can think of is to concentrate the men's and women's conferences in the same week. “Don't let the media watch the menswear show, and then fly to see women's clothing after a month? I don't understand what it means.†Donatella Versace believes that the current dazzling catwalk schedule is bound to usher in a fundamental reform. For her, it’s worth a try to sell this new way of breaking the rules. “But it’s more suitable for the secondary line of Versus, or the brand that targets young people.†“If it is a print, it will take time to develop and produce, but the idea of ​​selling is immediate, not waiting for three months.†She confessed that she felt the same as a consumer, for this 2016 autumn and winter series show The eight models that have been sold have all been put on the shelves. “Green is the representative color of autumn and winter?†Donatella Versace said that he likes to add the uncontrollable color of green to the series. “There is no season in the fashion industry.†The elements left by Gianni will one day be exhausted Looking back at the 1970s, it was the rise of a new generation of Italian ready-to-wear designers, and Milan became an important fashion capital. Gianni Versace is one of them. Unlike Miuccia Prada, born in a wealthy bourgeois family, Gianni Versace is from the grassroots family, and he is inspired by the prostitute to create a sexy leather with sequins. Beginning in 1979, his sister Donatella Versace began designing accessories for the company. About a decade later, Versace's vice line Versus and the children's wear line were launched, and she was responsible for product design behind her. In 1997, Gianni Versace was shot dead in the Miami villa, and Donatella Versace was pushed to the spotlight in the media overnight. Fortunately, she was very eager to design a new season of ready-to-wear collections in three months. “Guests always expect Versace to have some more Baroque clothes, but I want to come up with something new.†Donatella Versace takes men’s clothing as an example: “When men talk about Versace, they will think of leather pants, rivets, etc. Sexual elements. But one day, Gianni's imprint will be exhausted, and almost every brand today uses rivets." What will Versus look like afterwards? More precisely, what would Versus like Anthony Maccarello look like? In April of this year, French fashion house Saint Laurent dug up creative director Anthony Vaccarello from Versus Versace to replace Hedi Slimane. Donatella Versace and Anthony Vaccarello The middle of Versus, which was founded in 1989, was closed for some time. In 2005, Versace's then CEO thought that Versus was too costly and cut the subline brand in the streamlined plan. It wasn't until 2009 that Versus reopened, this time focusing on social media. "Before this, we are always in a relatively closed circle. This circle is a reporter in addition to the designer. But fashion is no longer the exclusive field of the elite, it has been democratized," Donatella said in an interview. "Vaccarello's departure does not mean that Versus is over. In fact, we already have someone there to command the big picture, but we are not yet able to disclose our identity. In September this year, we may have a 30-model show in London." Donatella Versace's new face is not only the "anonymous" creative director, but also the newly appointed CEO Jonathan Akeroyd. She analyzed: "Akeroyd has worked for Harold for 11 years before, and its rich retail experience is exactly what we need at this stage." If Versace's goal is to become the next listed Italian company, then it must step up. The pace is up. In 2015, Vercase's sales increased by 17.5% year-on-year to 645 million euros. Enter the Versace brand center Sterling Silver Brooch,Butterfly Brooch Pin,Vintage Silver Brooch,925 Sterling Silver Pins Brooches Golden Forest Jewelry Limited , https://www.golden-forest.com
November 04, 2022