Textile Machinery Enterprise: Finding Space in the Market Gap of Off-season

  At present, the textile industry has entered an annual off-season production period, and the operating rate of enterprises has dropped significantly. Many textile machinery companies have reported that since June, orders have been felt to be reduced, and it is the equipment manufacturers that experienced the greatest changes.
Focus on overseas markets
With the continuous rise in the cost of production factors such as hydropower and labor, the overall development of the textile industry has been slow.
Many people in charge of textile equipment manufacturers report that the fundamental reason for the current sluggish sales of products is that the downstream enterprises have low capacity and insufficient demand, and the bottleneck that causes insufficient demand is still the inverted price of cotton prices and import and export yarn prices.
Both textile companies and textile manufacturers generally believe that the current situation in the domestic textile industry is unlikely to change in the short term. In order to get out of the predicament, many powerful companies have turned their sights to overseas markets. At the same time, many foreign customers have also transferred their orders to countries and regions with lower labor costs such as Vietnam and Thailand.
At the beginning of the month, Lutai Textile announced that it will invest USD 2 million to set up a wholly-owned subsidiary in the United States, mainly to conduct market research, promote new products, and maintain customer relationships.
Under the current circumstances, Shaoxing County's foreign trade companies have also actively changed the business model of “remaining the wait” and took the initiative to take the initiative to express the latest merchant’s intent to deliver samples to merchants in a bid to win customers in terms of time and service. At the same time, foreign trade companies also participated in various types of textile fabrics exhibitions, through the exhibition to understand the market conditions, grasp the fashion, to ensure that foreign trade orders.
The downturn of the textile companies is destined to the textile equipment can not be independent, many textile equipment companies have the same feelings and ideas and textile companies. For example, in the first half of this year, the total foreign trade export sales of the Shanghai Far East Circulatory Branch increased by 22% year-on-year. In the first half of this year, Chongqing Golden Cat’s exports accounted for 25% of the company’s sales revenue, and its export delivery value increased by 12.76% year-on-year.
Innovation is still the main theme of development
The more sluggish the market is, the more time it is for enterprises to work hard. Under current circumstances, apart from innovation, companies have no better way out of the predicament. Under the severe situation of market economy, enterprises should make great efforts to foster independent innovation capability, develop products in a targeted manner, reduce homogenous product competition, and occupy the market with core technologies by comprehensively upgrading product technology levels.
Many people in the industry believe that under the circumstance of a serious situation in the domestic textile industry, the adjustment and transformation of textile enterprises will further deepen, and textile companies will be able to meet the intensive and automation needs of product upgrading and transformation of textile products, and can effectively improve the production efficiency of textile equipment. The product will still have a good market prospect.
In order to reverse the general decline in the benefits of textile companies and reduce the number of orders, Shaanxi Changling Textile Machinery & Electronic Technology Co., Ltd. enhances production efficiency by improving new product development, technological improvement and other R&D management innovation methods; and intensifies technological improvement in response to online product quality issues. At the same time, it will also strengthen the company's technical team echelon construction as the focus of work, expand technical cooperation with scientific research institutes, enhance scientific and technological innovation capabilities, and achieve key project key technology breakthroughs. At present, the company focuses its product R&D on cotton fiber testers, foreign fiber cleaning machines, self-resolving electric cleaners, air-jet spinning cleaners, etc. In the future, the company will further strengthen the control of new product development processes and further shorten the product maturity cycle.
In response to the problems in the heddle frame industry with a wide range of market demands, numerous production companies, fierce competition in the industry, easy product imitation, and uneven grades, Shanghai Far East Steel Wire Cloth Co., Ltd. Textile Weavers Branch has also strengthened independent innovation work, and will be high speed and wide The high strength, low noise, and new structure heald frames are positioned as the company's new product R&D goals.
Differentiation achieves the trend of adverse market growth
Many companies in charge of the textile equipment industry believe that the textile machinery industry is currently faced with major adjustments, major restructurings, and large phase-outs. As time passes, the polarization of the industry will become more pronounced. If companies want to compete To win, we should make more efforts in product differentiation.
To cope with the challenges, in recent years, Chongqing Jin Mao Company has invested more than RMB 5 million to increase equipment reforms, adopting alloy steel and bearing steel materials to produce steel rings, and changed the single traditional and backward processing technology in the past to realize the production of steel rings. Process reengineering. In particular, since last year, the company has introduced high-precision bearing steel rings, using the new composite surface treatment technology to achieve the use of the ring with the company's BS (Sapphire) traveller. This new product has now become the first choice for many high-end customers to gradually replace imported products. Due to the improvement of some key technical indicators, the consistency, stability, and reliability of the ring under high-speed operation have been significantly improved, thereby significantly reducing the yarn breakage and hairiness. Since this type of ring machine is basically not matured. Therefore, the spinning efficiency can be greatly improved.
The sales of these new types of steel collars have doubled in the first half of this year, and have driven the improvement of the entire ring collar products. In the downturn of the industry, the company’s steel sales revenue increased by 15% year-on-year, of which the proportion of new-type steel collars increased from 11% last year to 23%, and it is expected to show greater growth in the second half of the year. the trend of.
Since the downstream cotton spinning companies have not shown any signs of fundamental improvement, it is hoped that the orders for cotton textile needles will rebound significantly. At present, research and development are mainly focused on non-woven clothing. As the demand for filter cloths in the environmental protection industry increases, the demand for clothing cloths mainly used for the production of filter cloths should increase significantly.

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