HC Plastics News: As we all know, China has developed into a large mold manufacturing country, the mold industry has made great improvements and progress, and entered the world's number one position in total production. However, China is now a mold power, mold country and mold. What is the most fundamental difference between the powerful countries? How can we eliminate these gaps and realize the transformation to the mold powerhouse? Luo Baihui, the executive secretary of the International Association of Mold and Hardware and Plastics Industry Suppliers, responded to a reporter’s question, saying that the most fundamental difference between the mold power and the mold power is not The total scale is the improvement of product quality and added value of products, as well as the integrated innovation of mold brands. Although the total size of China's molds has been in the forefront of the world, most of them are concentrated in the middle and low-end areas, and the technical level and added value are relatively low. On the contrary, many medium and high-grade molds still rely on imports. At present, China's molds must realize the strategic transformation from “mold big country” to “mould strong country”. The mold industry should change the development mode and pay attention to structural adjustment. Mold enterprises must focus on improving product quality and reducing manufacturing costs, and vigorously develop high value-added products. Take the "fine, specialized, strong" route and create new growth points in the "blue ocean." The key factor affecting the value of a country's brand is the overall image of a country's "industrial brand" and the degree of brand industrialization, so we must pay attention to the quality and brand of the product. Only through independent innovation and the formation of its own strong national brand can we gain a place in the fierce market competition and build China into a real economic power and brand power. In the future, the core competitiveness of products is the same. Both domestic and foreign are the same. The sustainable development of China's mold industry requires our enterprises and governments to work hard on technological R&D innovation.

Luo Baihui said that in China, the “Equipment Manufacturing Industry Adjustment and Revitalization Plan” adopted by the State Council also took the technical level of upgrading molds and their manufacturing equipment as its key content, and in the country’s 16 major science and technology special infrastructure equipment functional components (key The special project of the mold project related to the project also reflects the important position of the mold industry in the manufacturing industry.

In the medium and long term, China needs to start domestic demand, especially consumer demand, change the mode of economic growth, and change the growth mode driven by export in the past. The production of mold products in China, from the “mold country” to the “mould power country”, brand and innovation are the key. The central government's series of stimulus plans to boost domestic demand also bring opportunities to the mold market. How to make achievements in the fields of automobiles, aviation, medical equipment and new energy, seize the business opportunities of the 4 trillion yuan total investment and construction projects, turn the national strategy and emerging industries into real orders for the mold industry, and also need to subdivide The market, targeting customers, diversified operations, taking mold manufacturing as the core, adapting to the high demand of high-end equipment manufacturing such as automobile, home appliance, and shipbuilding industry, implementing product upgrades, extending the product chain, and actively providing equipment for the downstream industry of molds. Products that meet growing market differentiation. To this end, China's mold enterprises must win R&D and innovation in the terminal market, and establish their own brand products and strong brands.

In addition, in terms of brand marketing, domestic enterprises should constantly seek new and effective, in addition to advertising, channel network, terminal sales are still the key, Internet marketing has become a major focus, and some companies may further promote the pace of listing in the capital At the same time, some companies will continue to strengthen the differentiation of brand positioning, such as the division of regional markets and the division of high-end and high-end.

According to Luo Baihui, at present, more than half of the 30,000 mold manufacturing plants in China are self-produced, and most of them are small businesses. Faced with the status quo of the distribution of such mold production points, one of the main tasks of the Chinese mold industry is to promote reform and adjust the structure. For example, Luo Baihui said that there are a large number of mold enterprises with an annual output value exceeding 100 million yuan in China's mold industry, such as: Shenzhen Quda International Mould Group, Dongjiang Mould Group, Yi Molding Technology Group, Xunxing Mould Group, Yinbaoshan New Industry , Dongguan Junyi Mould Group, Weiying Group, Fuyu Mould, Maosen Group, Foshan Shengdu Mould, Benda Mould, Centennial Mould, New Mould Technology Group, Heyuan Longji Group, Guangdong Giant Wheel Mould, Shanghai Yifeng Mould Group , Chunxu Group, Zhejiang Huangyan Dow Mould Group, Huangyan Mould Group, Hongzhen Machinery Mould Group, Taizhou Mould Group, Zhongda Mould Group, Hu's Mould Group, Jiangsu Yuda Mould Group, Jiangyin Mould Group ($12 million) Acquired US Siwell Company), Kunshan Hongyun Precision Mould Group, Hunan Mould Company, Huda Sanjia Mould Industry Company, Hunan Xiaoguang Mould Company, Hunan Asia Pacific Industrial Company, Hunan Yutong Group, Schindler Group, Sichuan Chengfei Integrated Technology, Push Mould Group, Guang'an Guangqian Group, Shaanxi Mould Group, Hubei Pioneer Mould Group, Nanzhao Tong Zhang Mold Group, Fujian Five Friends Mold Technology Group, Hebei Xinglin Auto Body Mold Group, Shandong East Austria Mold Group, Tianjin Tong Guang Group. According to the current development of the international mold industry, the world's largest mold company has an annual output value of more than 4 billion US dollars, becoming a multinational group.

Mold companies not only provide a variety of products and services, but also must understand how to combine their core competencies and technical expertise with other favorable competitive resources to make up for their own shortcomings and limitations. In the survival principle of mold companies, “exclusive” has been replaced by “cooperation”. Therefore, mold companies need to change their cooperation model with other companies or organizations. The modes of mutually beneficial cooperation between enterprises include:

A. Supply chain, especially the cooperation between enterprises and suppliers. In the value-added chain of enterprises, the cost of the supply process is high, so the dynamic interconnection of the supply chain is essential;

B. Strategic network type means that the enterprise forms a strategic network by establishing value chains with suppliers, distributors and end users. Competition at this time has also become a competition between strategic networks;

C. Collaborative joint ventures, in which companies create more value in market competition by selectively forming alliances with competitors and suppliers or other operating groups;

D. Virtual organization type is the use of information technology to dynamically connect various resources, capabilities and ideas, and become an organic enterprise network organization, creating value at the lowest cost and fastest speed.

In addition to the Southern Stamping Die Alliance in Dongguan, the first automobile body production technology alliance in the west - Chengdu Automobile Body Technology and Equipment Industry Technology Innovation Alliance was established in Chengdu Qingyang Industrial Development Zone. The alliance takes Sichuan Chengfei Integrated Technology Co., Ltd. as the leader, and relies on the universities of Southwest Jiaotong University and Sichuan University as the technology to form a cluster car body and key component process equipment product chain led by core enterprises, which is built for the international and domestic markets. The production base of automobile body craft equipment and accessory products. The biggest advantage of the alliance is that the loose enterprises that have been distributed in different links in the industry chain form a community of interests. The 13 member units cover all aspects of production, R&D and sales, which are conducive to the formation of certain scale effects. According to reports, the alliance enterprises will develop more than three types of new car body cover parts molds each year, achieving an output value of more than 1 billion yuan, and will drive the cultivation of 10 to 15 auto mold castings, steel parts and other supporting production enterprises, 40 to 50 other auto body craft equipment enterprises have formed a scale of 2 billion yuan of automobile body craft equipment industry.

Luo Baihui insisted that these first-class international large-scale mold enterprises and mold alliances have formed their own aircraft carrier enterprise formation in China's mold industry. In order to effectively enhance the competitiveness of China's mold industry in the international market, we can't just emphasize the "small but special, small and refined, small and special, small and new" mold production enterprises, but must develop the scale effect of the mold industry. "The important agenda of industrial development is mentioned. It is necessary to focus on cultivating a group of leading enterprises in the industry in light of the key points of the development of the industry. Enterprises should be encouraged to improve product quality, grade and labor productivity, accelerate the pace of restructuring and restructuring, and increase the concentration of production in the industry. It also enables enterprises to have the strength of product development, quality inspection, technological transformation, expansion of exports, and improvement of economic efficiency. To promote the overall level of industry and the improvement of competitiveness. On the basis of the development of cluster production in the past few years, on the one hand, continue to support and encourage qualified regions to accelerate the construction of mold production bases with high level and large capacity, such as mold city and mold industrial park, through market operation, Gradually form a regionally more suitable mold production industry chain; on the other hand, we must use automobile cover parts molds, precision stamping molds, large and precision plastic molds, main mold standard parts and high-tech molds as the main service targets, through matchmaking and active Guided to form a regional mold manufacturing network with greater strength and higher levels.

Now, some regions are actively exploring industrial alliances and network production between mold companies. This is a very good development direction. It should be gradually promoted in the industry according to the principle of “joint cooperation, complementary advantages, and win-win cooperation”. Good related production and demand linkage, promote the professionalization of the mold industry, commercial development and large-scale production of mold standard parts, promote the continuous improvement of the use of mold standard parts and the continuous development of the industry.


Key key enterprises should establish their own technology R&D centers and increase investment in science and technology. They must not only produce products according to user drawings and technical requirements, but also actively cooperate with users. According to the development of mold technology, suggestions for improving mold design are proposed. , to improve and develop products, to form products with independent intellectual property rights and independent brands.

Now, all walks of life are talking about innovation, how should our mold industry innovate? How to build their own core competitiveness? Luo Baihui said that with the increasing market competition and the increasingly mature consumer psychology, the competition in China's mold market will Soon into the era of brand competition. On the basis of digesting and absorbing imported technology, achieving independent innovation and forming a national brand with independent intellectual property rights has become a key factor for enterprises to improve their core competitiveness and win the future market.

China's corporate management philosophy is influenced by the planned economy era, lacks a clear business management philosophy, lacks modern management awareness, and lacks the autonomy of technological innovation. Therefore, it is necessary to make a big change in the business philosophy. The most direct and effective way is to promote enterprise management innovation through innovative corporate culture. The innovation of corporate culture mainly includes thinking innovation, technological innovation, strategic innovation, institutional innovation, and mechanism innovation. The transition from the traditional production management to the asset management is an inevitable requirement for the management of enterprise intensification in the new situation. At present, the essence of enterprise production and operation is the operation of assets. Enterprise management is no longer just an internal matter of the enterprise. It is no longer just a matter of focusing on one aspect of production. It is a process of integration including production management, market development, technology research and development, and asset management. Enterprises must engage in a series of complexities. , planning, organizing, controlling, and motivating things. Enterprise management must review the situation and ensure the preservation and appreciation of capital by effectively integrating various production factors. This means that we must adhere to market orientation, respond to fierce competition, accelerate management innovation, and shift management focus to the level of capital management and management, and realize the transformation of enterprises from production and operation to capital management.

Enterprise organizational innovation is realized by adjusting and optimizing the management structure of resources, such as people, finance, materials, time, information and other resources, and improving the efficiency of existing management elements. As a company's organizational innovation, there may be a new property rights system, a new employment system, a new management mechanism, company mergers and strategic restructuring, the implementation of the appointment and election system for the company's key personnel, the adjustment and diversion of enterprise personnel.

The direction of organizational innovation is to establish a mold enterprise system, and truly achieve "clear property rights, clear rights and responsibilities, and scientific management." The organizational innovation of an enterprise must consider the business development strategy of the enterprise, systematically plan the future business direction, business objectives, and business activities; establish a feedback and response system that responds to market-oriented market information and macro-adjustment signals in a timely manner; It is necessary to continuously optimize the combination of various production factors and develop human resources; while paying attention to physical management, it should strengthen the management of value forms, focusing on asset management and accumulation of capital.

During the “Eleventh Five-Year Plan” period, the development speed of China's mold industry was remarkable, and it was improved rapidly in terms of technical strength, process equipment and management level. This is mainly due to the challenges faced by China's industrial production due to the variety of products, fast update and fierce market competition. The market, customers and OEMs have proposed "due delivery time", "high precision" and "good quality" for mold manufacturing. "Low price" and other requirements, the development of mold technology is mostly reflected in the track to improve the above requirements. Especially in many private mold enterprises, many foreign advanced equipments have been introduced. The equipment numerical control rate and CAD/CAM application coverage have been greatly improved. The standardization level and standard parts use coverage are high, and the mold manufacturing cycle is short, which can adapt to the rapid response of the market.

However, there are still unreasonable structural arrangements in China's mold enterprises, and the proportion of technicians is low: most enterprises are below 10%, employees are poorly interchangeable in technology and production positions, and there are still phenomena that focus on mold development and pay less attention to product development. It has a low comprehensive development capability and is often in a passive position in the market.

At present, China's mold self-production ratio is as high as 60% to 70%, and the mold commercialization rate is low. Even if it is a professional mold factory, most of them are “big and full” and “small and complete”; while abroad, more than 70% are Most of the commodity molds are “small and specialized” and “small and fine”, and the production efficiency and economic benefits are excellent.

After entering the "Twelfth Five-Year Plan", the research and application of low-carbon economy and green manufacturing technology will become the magic weapon for mold manufacturing enterprises to seek sustainable development. In order to reduce costs and improve the competitiveness of enterprises, the OEM has put forward new requirements for mold manufacturing technology innovation and machine tool equipment tooling transformation. The research and application of low-carbon economy and green manufacturing technology has become the future economic development direction, which is also the entry of products into the international market. An important foundation. As everyone is concerned, some developed countries in the world have built green barriers with environmental protection, which undoubtedly increases the difficulty of international market access—high-energy-consumption products that are polluted by the environment are either rejected or heavily taxed.

From the perspective of the entire equipment manufacturing industry, the energy consumption level of the industry itself is not high, but the products it produces are “large households” in energy consumption. In view of this, the position and role of the equipment manufacturing industry in the development of a low-carbon economy development model is also expected, the future efforts are to provide low-energy-consuming environmentally friendly products and comprehensive utilization of resources; provide environmental protection end treatment and recycling equipment; Further optimize mechanical manufacturing efficiency through advanced production and processing technologies. The combination of processing technology and green product technology will inevitably be included in the key considerations when purchasing equipment from users.

This in turn requires the transformation of the development mode of the equipment manufacturing industry, from the extensive pursuit of scale to the way of improving independent innovation capability and creating international competitiveness. Undoubtedly, this will be the industry's pursuit during the 12th Five-Year Plan period. The breakthrough point of the strategic transformation. As far as the mold industry is concerned, in the process of continuous promotion of new products, new technologies, new equipment and new processes in recent years, some of them are highly correlated with energy saving and consumption reduction, which deserves the attention of enterprises. For example, the promotion of Fronk hot runner technology in the Pearl River Delta region is a good example. Since the use of hot runner technology molds can improve the productivity and quality of parts, and can greatly save the raw materials of the parts and save energy, the wide application of this technology has become a major innovation in the manufacture of plastic molds. As far as I know, foreign hot runner technology has developed rapidly. 50% of plastic mold enterprises have adopted this method, and some factories have even reached more than 80%. At present, the situation in the Pearl River Delta is: the proportion of plastic mold enterprises is only About 30%. To improve the core competitiveness of China's mold industry, and make China's mold industry a new level, bigger and stronger, Luo Baihui proposed the following recommendations for the industry reference.

1. Structural adjustment is the main theme

Enterprises with conditions should vigorously develop high-tech molds with large, precise, complex and long-life molds as the main representative, and develop high-end products. It is the development direction to be specialized, to be precise, to be fine, to be special and to be new. In internal management, deepen the adjustment of organizational structure, increase the intensity of reform of production organization, promote process reengineering, further change the extensive state, strengthen management and control, improve and perfect the management system that is "specialized, precise and strong", improve production, The basic management level of technology and quality will promote the continuous improvement of the quality of enterprise economic operations.

2, innovation and upgrade is the key

Innovation should be based on concepts, technologies, management, systems, etc. The upgrade should include product level, technology level, management level, profit level and labor productivity. At the same time, pay attention to the relationship between innovation and introduction.

3. Create new growth points in the “Blue Ocean” market

Enterprises must further strengthen their competitiveness in the “Red Sea” market, and create new growth points in the “Blue Ocean” market. Development should avoid vicious competition in the market.

4. Diversified operations of “two ships” at home and abroad

At present, the scale of global manufacturing transfer has been increasing, and the speed has been accelerating, and it is extending in depth and breadth. China's mold industry is an ideal place to realize the transfer, and the future of the mold industry is broad. Mold companies must not only continue to pay attention to traditional markets, but also actively explore emerging markets. In terms of internationalization, in addition to the US, Japan, EU and Southeast Asian markets, it should also consider opening up markets in the Middle East, Central Asia, Russia, Eastern Europe, South America, Latin America, India and Africa.

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5. Reasonable and effective cost control

Mold enterprises face the heavy pressure of rising raw materials and energy prices, and the price of molds does not rise and fall. If the problem of cost control cannot be fundamentally solved, enterprises will be eliminated. To this end, we must not only rely on our own scientific and technological progress and optimization and upgrading to resolve the pressure of rising costs from the upstream, but also rely on the informatization means and the joint efforts of the majority of employees to carefully calculate the details, in order to control the costs reasonably and effectively.

6. Expanding the scale effect

Economies of scale produce benefits, and mold cluster production has advantages, and development should be encouraged. While the specialization of “small but fine” has been continuously developed, the scale effect has naturally been taken seriously. In addition to making enterprises stronger and bigger, and making economies of scale produce benefits, we must also expand the scale effect, including the development of “mold park”, “mould city” and “mold gathering production base”.

7. Expand the industry chain with mold as the core

If the industrial chain of the mold itself is combined with the upstream and downstream related industries, a larger industrial chain will be formed.

Conditional enterprises can develop the industrial chain with mold production as the core in a timely manner. To build a mold production and accumulation base with high level and strong ability, and through market operation, gradually form a regional comprehensive supporting mold production chain and a larger industrial chain linked together. This is very promising, and it should also include public service platforms and production services.

8. Develop advanced manufacturing services

Some large foreign companies and multinational corporations often account for more than 40% of their total income in modern manufacturing services. This practice can be used for reference. In fact, extending general export trade to the service industry has been successful in some companies in China. This proves that providing solutions and package services has a better prospect than general export trade.

9, e-commerce and network marketing

Using e-commerce, the Internet of Things, and cloud technology can not only form an industry alliance, but also enable mold companies to establish more extensive and instant contact with domestic and foreign customers. This is not only conducive to communication between business and technology, but also facilitates the development of virtual enterprises. Other attempts.

10. “Industry-University-Research Institute, Government-Enterprise School” Alliance, attaches importance to talent training

The combination of production, study and research is conducive to creating results and industrializing them as soon as possible. Talent training is not only a matter of school, but a truly good company should establish a sound training system internally. Strengthening the integration of schools and enterprises, the connection of factories and schools, the establishment of student internship bases in enterprises, and the establishment of staff training bases in schools have all proved to be effective ways to train talents.

Editor in charge: Zhao Pei-nan

Dream Velvet

zhe jiang royal textile technology co.,ltd. , https://www.royal-sofafabric.com

November 03, 2022