Shenzhen bamboo eco-apparel Co., Ltd. is a research and development, design, production and marketing as one of the apparel joint ventures, relying on the China Textile Industry Association bamboo strong support. Products to the independent intellectual property rights of bamboo fiber as the main elements of classical, stylish, comfortable, low-carbon concept into the field of home clothing, leading the terminal industry development and application. The company developed a set of international brand chain planning, win-win and strong for the development strategy, the creation of Chinese characteristics, the international trend of natural low-carbon " Tianzhu Healthy Living Museum " so that people feel the taste of life is extremely comfortable! Bamboo health life brand culture
1, the brand interpretation: T-tian days, z-zhu bamboo, h-home, its connotation as "bamboo home" - Tianzhu Health Museum; bamboo fiber is natural bamboo fiber, Fiber to make life more comfortable! "
2, the brand positioning: high-end, stylish, healthy, comfortable and have a certain spending power of women and family needs, feel low-carbon life, improve happiness index.
3, the target market: the pursuit of eco-friendly, stylish and healthy people. Focus on brand image, enjoy the quality of life of people.
4, bamboo culture: back along the long history of civilization to the starting point of Huaxia civilization, Nu Wa made with spring and musical instrument Sheng Sheng spring sound, in order to good weather, peace and prosperity, since then opened five thousand years of civilization The prologue
May 21, 2019