These middle school students wear a pair of brand-name shoes with a pair of thousand yuan or so. Even socks are brand-name socks that are worth more than one hundred yuan. Shen Shen photo

Wear brand-name shoes on the feet, holding popular style mobile phones in hand, a new phenomenon of comparisons is currently spreading among primary and secondary school students. According to interviews conducted by reporters in a number of schools recently, primary and secondary school students have changed their clothes from the clothes to their “foot” and “hands” under uniforms that are almost identical in color and style.

Student: Can't dress like not


“The conditions at home in our school are good, so we can't dress too much like it.” Yesterday, when a reporter interviewed a laborer in a middle school, a tall boy told reporters.


The reporter visited several famous high schools in the urban area. Most of the students held the above view and thought that brand-name shoes, fashionable mobile phones, and high-end stationery were owned by classmates. It is only natural that they use these things. It is not a luxury, not a comparison. "Wearing a pair of Nike shoes is nothing to show off. Many of our classmates wear brand-name shoes."


The reporters also observed in some "prestigious schools" that most of the students were crouching on all kinds of brand-name sports shoes, and some were playing all kinds of high-end mobile phones. After studying at a famous elementary school in the Yuhua District, Zhou’s family was in average condition, but he thought that “the shoes must be worn well”. He told reporters that he had a modest performance in class and would be excluded from the "core circle" of the class if he did not wear "no style".

Shop owner: optimistic about the student market


Zhou’s classmates reflected this situation and the reporter was confirmed at some famous brand stores. “Students often come to visit the store and the students are all wearing the same shoes.”


According to several mobile phone shops and brand store staff, students accounted for nearly half of the consumer groups in these stores. Students buy shoes like to buy star models, generally they look good, take parents to buy. Parents' attitudes are also very bold: "Like it, don't ask how much money!"


The salesman at a mobile phone shop at the south entrance confirmed to reporters that many students went directly to the counter to “point money”, indicating that they wanted a style and gave money to leave. In a small alley near a well-known middle school, the reporter discovered a brand-name sports shoe store. The owner of the shop said that it was the student market that opened the shop in this alley. Although the location here is not ideal, there are many students who come to buy shoes, including males, who like some of the top limited edition star shoes.

Experts: Should Pay Attention to Guide Students' Consumption


Regarding the phenomenon of high consumption among primary and middle school students, the reporter interviewed Zhou Xiaoli, professor of the Department of Public Administration of the First Normal School of Hunan Province, and Zhang Shanming, a psychological education expert, yesterday.


Professor Zhou believes that people's living standards have improved and parents' love has provided an economic basis for children's comparisons. In addition, some of the bad habits in the society, such as using money as a measure of success, make children who lack the ability to distinguish between right and wrong have formed bad values. Professor Zhang analyzed the current high school students' psychology of psychology from the perspective of psychology: he hopes to get the approval of his classmates by wearing a famous brand. Students with poor families use brand names to hide the poverty of his family.


The two professors jointly appealed that schools and families should guide students to rational consumption. The social environment, including public opinion guidance, should pay special attention to avoid paying attention to and promoting children's money worship.

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