Dedicated to "men's dress consultant" seven wolves to do China's "POLO"

With the closing of the Fashion Week (Spring/Summer 2007 series) on November 22nd, China International Fashion Week has gone through a decade of hardships. Fujian Septwolves Industry Co., Ltd., as the flag enterprise of the Chinese garment industry, has been walking along the fashion week.

On the occasion of the tenth anniversary, seven wolves once again united Fashion Week and launched a series of special TV films “September Wolf Fashion Week”, which reflected the historical outlook of China International Fashion Week in an all-round and multi-faceted manner. It also showed seven modern wolves men to the world. Fashionable dress.

Extension of brand connotation

Seven wolves brand, once positioned as a man with a fighting spirit for the consumer audience. Men who have experienced many struggles will dress up their appearances and express their aesthetic values ​​and values ​​based on their own lifestyle and understanding of culture. Seven-women's men's clothing has become the preferred choice for successful men's wear because of their strong, cold image.

The brand's vitality lies in constant innovation, but only those brands that constantly understand the essence of innovation are constantly thinking about it.

“A man is more than just a side. Which side do you want to show today?” The seven wolves’ TV ad spread his life proposition to “a man in struggle” and proposed a “new culture of the men's ethnic group”.

The return of the seven wolves to the true cultural form is also in keeping with the consumer's perception of their own values. "'Man not only one side' image outlines the modern man's life, he is no longer a single tough guy image, but a real man with blood and flesh, this is the target audience for the seven wolves, is the charm of the seven wolves brand culture to convey. "Seven wolves company boss Zhou Shaoxiong explained the new brand image of the seven wolves.

Since the establishment of Seven Wolfs, they have focused on creating their own brands, consolidating their own values, and creating their own brand culture. Sensitive to the brand management and perception of fashion, it shows a keen catching power to market opportunities, and the brand image has risen suddenly. Its mature design team has always been committed to passing the world's popular information to consumers and creating a united, confident and innovative brand personality. At the same time, the seven wolves are also trying to draw on rich Chinese cultural elements as an inspiration for innovation and to integrate it with the world trend.

"Connecting the world to China and connecting China to the world" and shaping the brand's own value orientation and brand personality are at the heart of Seven Wolf's brand strategy.

In the ten years of growing together with China International Fashion Week, seven wolves are constantly enriching and improving their brand connotation along with changes in the social trend. The past vicissitudes, bravery, and hard-working men of seven wolves were not enough to represent the modern men's life. A man is passionate about life, caring about his family, being gentle to his lover and caring about his children. These are the real faces of real men's lives. In recent years, during the launch of more innovative products, seven wolves have more reflected the humanistic care for consumers and focused on enhancing the actual needs of consumers.

Seven wolves have begun to shift to a more realistic modern man's lifestyle from the perspective of wolf culture and hard work. The return of the seven wolves to the true cultural form is also in keeping with the consumer's own value perception process. Seven wolves grasped the correct aesthetic values ​​in the extension of brand culture.

Today, China International Fashion Week is another new starting point in another decade. Seven wolves also entered the fourth "Five-Year Plan." The growth of the Septwolves brand will also enter another high-speed development "fast track." Seven wolves have always been "China's" POLO as their own direction.