Famory takes a high-profile appearance in Beijing

When European fashion designers were still immersed in the stunning luxury of the Milan International Fashion Week Famory, Famory also took a high-profile appearance in Beijing with the “Turn of Milan”. On November 8th, "Famory", an international top brand that has a long history in China and is famous for its "International, Fashion, and Innovation," has officially established its first domestic wedding dress store in Beijing.

Autumn in September, the world-famous fashion capital of Milan, Italy, set up the "China Day" for the first time at the International Fashion Week. This is also the first time that the international top fashion week set up a Chinese brand for the first time. Guangdong Mingrui Group's "Famory" brand finale show will be beautifully performed to the extreme, attracting many European fashion celebrities, designers and fashion critics, at the end of the show, dozens of costumes were immediately sold out by a famous European dealer. After some performances, some dealers found the business office of the Chinese embassy abroad to express their willingness to cooperate with Famory.

All of this stems from the fact that Famory has been riding in overseas markets for many years. As early as 1986, Famory appeared on the high-end market in Germany, Italy, the United Kingdom, the United States, Russia and other developed countries with its own brand. In 1995, the "Famory" trademark was registered in the United States. Today, on the Seventh Avenue in the United States, Famory has become an international brand name. The vast majority of European countries' trade departments have introduced the famous high-end clothing brand Famory to famous wholesalers. The high-end and finest wedding dress market in the Famory retail price reached 1 More than ten thousand euros. The founder of the Famory brand, Mr. Cai Minqiang, chairman and chief designer of Mingrui Group, is also hailed as the “King of Wedding Dresses” by the international wedding evening dress industry. Today, Mingrui Group has become one of the largest manufacturers of high-end wedding and evening dresses in the world.

“When the sedan products enter China's tens of thousands of households, it is the maturity of the domestic wedding dress and evening dress market. The status of the Famory in the world wedding and evening dress market will also be more consolidated.” This is the name of the Swiss Group has always been to the Chinese market. dream.

In fact, as early as the early 1990s, Mingrui Group had tested the domestic market and set a record of selling nearly 5 million yuan annually in the Northeast. However, when Cai Minqiang saw many people in Harbin walking in streets full of walking in the evening dress, he took troops to specialize in overseas markets. Today, when Beijing’s autos have been able to easily break through the second million in just six years and are rapidly rewriting new figures in the market’s surprised eyes, Famory has chosen to return to the domestic market with a high profile and to do "The first person in Chinese wedding evening dress."

Some commentators in the Chinese clothing industry believe that as an internationally influential big brand, one of the contributions made by Famory to Chinese clothing is to transform the embroidery into an industry and become fashionable. Famory's sublimation of the national element is not simply a matter of applying it to fashion, but innovatively integrating traditional culture and art into the international trend and turning the connotation into an industry. This is also the key to Famory's ability to lead the fashion of international wedding evening dresses. According to reports, Famory has an independent designer team of more than 20 people. It uses active water materials, patterns, laces, embroidery, beading, and other crafts to express. It has a cultural heritage and integrates modern products. History, promoting history and culture as fashion. Many of the best-selling models in Europe and America are from the hands of the designers of the Famory.

Famory Wedding Evening Dress Monopoly flagship store has a business area of ​​330 square meters, with a modern light European style as the main tone of the decoration, the scene of the performance as the main body, creating a noble, elegant, comfortable shopping atmosphere throughout the store. With the business philosophy of "customer satisfaction, long-term companionship", the flagship store will provide customers with high-quality experience services: as long as consumers park a car in the second floor parking lot of Beijing Yanyuan New Lufthansa Shopping Mall, from E27 Enter the door, you can enter the flagship store; the store has a lounge bar, customers can taste authentic Kung Fu tea, you can also come to a cup of aromatic coffee, you can also easily read the Internet ... ... to buy clothing, tailor-made, modify A series of personalized services such as ready-to-wear clothing allow customers to experience the love of being at home. Not only that, the flagship store will also provide customers with warm after-sales service: On special days and beautiful holidays, Famory will send sincere wishes; When the seasons change, Famory will send new products; Famory's original "Wedding gowns Customer Service Salon will also allow consumers to share their beauty and success happily...

The reporter saw that in the Famory flagship store, the first batch of more than 100 styles of wedding dresses and evening dresses were introduced, and more than 400 pieces included the noble design elements possessed by similar luxury goods in all European and American markets. Believe that, whether it is a bride full of romantic dreams, or a female celebrity who pursues a splendid mood, there will be some gains here.