Mary Kay pushes Avon to promote single-level direct sales

According to relevant sources, Mary Kay recently stepped up its marketing staff meeting to implement its new policy "employee system."

It is reported that Mary Kay marketing personnel will be transformed into employees, employees will enjoy the basic salary and "three gold." The distributor who has not been disciplined and has a monthly performance of 20,000 yuan in the three months before signing the contract is eligible to become an employee; the distributor is transitioned to sales staff, including two forms of full-time and part-time, in which full-time employees are required. Recruiting and managing direct sellers for companies; dealers that meet a certain high level and hold an audited business license must sign a “business service center” agreement with Mary Kay to provide localized business services to receive a certain amount of “commercial service fees. ".

Before mid-April, Mary Kay will sign the first batch with qualified distributors. In the future, qualified distributors can apply for a contract before the 16th of each month, and the contract period is once every 3 months.

According to practitioners, according to the new "employee system," the compensation system has been transferred from the previous proportionate commission to fixed commissions and commercial service fees.

Internal personnel called it a transitional stage. Once the licenses are successfully obtained, Mary Kay must promote a “fixed allowance” in the true sense. Mary Kay said that the implementation of the "employee system" will take some time.

According to the news, Avon has recently introduced a single-level direct sales model across the country.

Experts: Placement of senior sales staff is the focus of transformation

Industry analysts believe that the recent major direct selling companies have rushed to push a new policy, which is designed to make a transition before the night to make preparations. At the same time, the major direct selling giants are very cautious about the implementation of the new policy and only step up their training within their marketing teams.

The implementation of the new policy requires the cooperation of marketers. If the communication is not effective, the new policy will first be met with resistance from senior sales personnel.

Industry insiders explained that how to deal with senior sales staff will become the focus of the final transformation of direct selling companies.

According to the recent new policies of various companies, the transformation measures for senior marketers are basically to include them as employees and receive fixed wages. Due to the interests of the previous sales network, to achieve such a change, it would take a long time to “send the situation”.

Incentives to their own direct sellers are still loyal to the company, and incentives are not realized through multi-level rewards. This problem tests the innovation and resilience of many direct selling companies.