Rolls-Royce Brand Lands in Beijing Car Rental Market

The picture shows the Bentley Elegant RL for wedding rental

Pictured: Lamborghini Gallado for wedding rental services

On March 3rd, Beijing Hengyu Daye Investment Co., Ltd. displayed its luxury car rental products. As a wholly-owned subsidiary of Beijing Bentley Group, Beijing Hengyu Daye Investment Co., Ltd. provides low-priced luxury car rental services to the general public. Leasing brands include Bentley Elegance, Continental Flying Spurs, Rolls-Royce Phantom and Lamborghini Gallard. The rent is from 2880 yuan / 4 hours to 7200 yuan / 8 hours of positioning, the main target customers for wedding services and commercial leasing.

According to Ms. Cao Shuyu, Bentley's Beijing marketing director, all rental luxury cars have been used for wedding services during May. Li Doo, director of Bentley’s Beijing leasing department, said that the low rental fee is to face the general consumers. However, Bentido’s user identity still has certain requirements. It is understood that this requirement of identity is not harsh.